Our Leadership

Success and Experience at the Helm

Founder John Anderson and Co-Founders, Jim and Kathy Coover, were all retired when they were inspired to establish Isagenix––a company that could transform the health, wealth, and happiness of people in search of a better quality of life. 

Isagenix has experienced explosive growth since its founding, because our leaders bring a unique combination of nutritional and direct marketing experience and success to the company.

John Anderson

Master Formulator of Nutritional Supplements

John has worked as a private-label supplement manufacturer and formulator for more than 600 companies, creating more than 2,300 nutritional and weight-loss products. 

His products are internationally recognized and respected as groundbreaking and incredibly effective. For Isagenix, John took the art of formulation to the highest level, creating revolutionary formulas that work. 

“At Isagenix, we want the highest quality products for our Associates.” John Anderson, Founder and Formulator

Jim, Kathy and Erik Coover

Direct Marketing Innovators

“Our vision is to impact world health and free people from physical and financial pain, and in the process create the largest health and wellness company in the world.”

In 2002, Jim and Kathy Coover started Isagenix with a vision to impact world health and free people from physical and financial pain: and in the process create the largest health-and-wellness company in the world. In 2010, Erik Coover joined Isagenix and plays an important role in the fulfillment of that vision.

Jim Coover
Owner and Chief Executive Officer
With more than 35 years’ experience, Jim Coover is widely considered a pioneer in the weight-loss and nutrition industry. He successfully led numerous network marketing companies throughout his career, serving more than 7 million customers and exceeding $1 billion in sales. In 2001, Jim and his wife, expert network marketer Kathy, left retirement to link arms with John Anderson to co-found Isagenix in pursuit of a vision to impact world health and free people from physical and financial pain. At Isagenix, Jim has been instrumental in creating the architecture of one of the most generous, simple, and effective compensation plans in the industry.
Kathy Coover
Owner and Executive Vice President

Kathy Coover, Owner and Executive Vice President of Isagenix International, is responsible for developing one of the most dynamic training systems in the network marketing industry.

With over 14 years of experience in her current role, backed by more than 25 years experience as a sales and marketing leader in the network marketing industry, Kathy oversees all sales and marketing efforts at Isagenix World Headquarters. She provides executive leadership to more than 1,000 employees, working strategically and collaboratively with more than 550,000 Customers worldwide. Kathy has coached and developed the training system for hundreds of thousands of independent distributors (Associates) around the globe.

As an expert at training people to learn and duplicate proven selling techniques, Kathy’s vision of creating more six- and seven-figure income earners than any other network marking company is being realized by growing numbers of Isagenix Millionaires each month and tens of thousands of entrepreneurs achieving new levels of financial freedom.

She is passionate about helping people in the field because she has been there. Through her passion and commitment, Kathy is proud to offer people a true opportunity to build a business they can count on for the rest of their lives. In just 14 years, Isagenix has grown to remarkable heights: operating in 12 countries across the globe and being recognized on the Inc. 5000 Fastest-Growing Companies of America for 10 consecutive years. Since 2012, Isagenix has grown from $335 million per year to $924 million in annual revenue. 
Erik Coover 
Owner and Senior Vice President of Global Field Development
Erik Coover is the force behind the worldwide movement to unite the next generation of leaders as he continues to build a legacy company. Steadfast in his passion to “bring out the best” in people, he is dedicated to challenging the status quo by leading others to discover healthy lifestyle solutions and an opportunity to build a brighter future for themselves and for the world in which they live. 
Today, Erik leads with experience having built his own six-figure income as an Isagenix Associate, during his education at Arizona State University. After graduating with a Bachelor of Arts degree in Business Communications, Erik joined the Isagenix World Headquarters in Chandler, Arizona to support the entire field of Associates.